The Speakers of 2009
| Track 01 Audimax | Track 02 k2 | Track 03 P1 | Track 04 k4 | |
|---|---|---|---|---|
| 01:00 pm | Accreditation | |||
| 01:30 pm | ||||
| Welcome Matthias Schrader, SinnerSchrader | ||||
| 02:00 pm | Keynote: The Great Restructuring Jeff Jarvis, BuzzMachine, Moderator: Monique van Dusseldorp | |||
| 02:30 pm | ||||
| Keynote: Capitalism 2.0 Umair Haque, Havas Media Lab, Moderator: Monique van Dusseldorp | ||||
| 03:00 pm | Neptun Crossmedia Award Hamburg@work | |||
| 03:30 pm | Break | |||
| 04:00 pm | Keynote: Digital Vertigo - Inequality, Anxiety and Isolation in the Social Media Age Andrew Keen, The Great Seducation, Moderation: Monique van Dusseldorp | |||
| 04:30 pm | Mobile oder: Die wirtschaftlichen Konsequenzen, nicht mobil zu sein Raimund Schmolze, T-Mobile & Christian Magel, simyo, Moderation: Monty Metzger, Ahead of Time, Ahead of Time | |||
| 05:00 pm | Break | |||
| 05:30 pm | Keynote: Share Economy Matthias Schrader, SinnerSchrader, Moderator: Martin Recke, SinnerSchrader | |||
| 06:00 pm | ||||
| Best of Twitter Reading Martina Pickhardt, Themenriff & Michael Seemann & André Krüger, Twitkrit | ||||
| 06:30 pm | ||||
| 07:00 pm | Neptun Crossmedia Award Party until midnight | |||
| 07:30 pm | ||||
| Track 01 Audimax | Track 02 k2 | Track 03 P1 | Track 04 k4 | |
|---|---|---|---|---|
| 08:00 am | Accreditation | |||
| 08:30 am | ||||
| Welcome Matthias Schrader, SinnerSchrader | ||||
| 09:00 am | Keynote: Social Economy Brian Solis, FutureWorks, Moderator: Patrick de Laive, The Next Web | Neue Maßstäbe mit Bewegtbild in der Markenkommunikation Jean-Pierre Fumagalli, smartclip & Stefanie Gauger, OTTO, Moderator: Björn Ognibeni | Working for a Virtual Company: How do we do it at MySQL? Lenz Grimmer, Sun Microsystems, Moderator: Holger Blank, SinnerSchrader | How has E-Commerce changed in Times of Share Economy? Moritz Koch, next commerce, Moderator: Dirk Kunde, Textkunde |
| 09:30 am | User-Driven Companies: The Consumer as Co-Designer Lee Bryant, Headshift, Moderator: Patrick de Laive, The Next Web | Customer Service is the New Marketing Lane Becker, Get Satisfaction, Moderator: Robin Wauters, TechCrunch | Crowdsourcing Creativity Katarina Skoberne, OpenAd & Ross Kimbarovsky, crowdSPRING, Moderator: Beatrice Föhles | Open Campaigning powered by Greenpeace Roland Hipp, Greenpeace, Moderation: Thomas Knüwer, Handelsblatt |
| 10:00 am | tbd Ian Forrester, BBC Backstage, Moderator: Patrick de Laive, The Next Web | Marketing in a World of Choice Tony Douglas, BMW & Dieter Rappold, Knallgrau, Moderator: Dirk Hibbeler, SinnerSchrader | Future of Television Stacey Seltzer, Joost & Darren Devitt, Vuze. Moderation: Axel Schmiegelow, sevenload | Der menschliche Faktor in einer vernetzten Arbeitswelt Christiane Strasse, projektwerk, Moderation: Sascha Lobo |
| 10:30 am | Coffee Break | |||
| 11:00 am | Twitter in Unternehmen Nicole Simon, Moderator: Claudia Sommer, Greenpeace | Kampagnenmanagement mit QlikView Matthias Frye, QlikTech, Moderation: Björn Negelmann, [n:sight] | Alles muss raus - Abverkaufsstrategien für Marken Christian Heitmeyer, Brands4Friends & Frerk-Malte Feller, eBay, Moderator: Holger Schmidt, FAZ | Collaborative Superstars: 6 Key Ingredients on How Companies can Foster Relationships through Online Communities Maria Sipka, Linqia, Moderator: Konstantin Guericke, Jaxtr |
| 11:30 am | Produsage and Business: Sharing Your Brand with Users Axel Bruns, Queensland University of Technology, Moderator: Monique van Dusseldorp | The Shrinking Brand: Marketing in a Small World Tim Leberecht, frog design, Moderator: Chris Wallon, SinnerSchrader | Mobile 2.0 Rudy De Waele, dotopen & Charlie Schick, Nokia Conversations, Moderation: Monty Metzger, Ahead of Time | Building post-modern Web Applications Malte Ubl, SinnerSchrader, Moderation: Bahne Carstensen |
| 12:00 pm | Growing up in the Social Web Jan-Hinrik Schmidt, Hans-Bredow-Institut, Moderator: Willms Buhse, doubleYUU | Social Media and the Grocery store: How Norwegian retailer REMA collaborates with customers to create brand and business value Stephan Beringer, Tribal DDB & Johan Stålhammar, REMA Norge, Moderation: Sascha Martini, Neue Digitale / Razorfish | Viral online gegen viral offline. Was funktioniert besser? Sven Markschläger, Jägermeister & Martin Oetting, trnd, Moderation: Sascha Lobo | How to open the World Economic Forum Matthias Lüfkens, World Economic Forum, Moderator: Stephan Uhrenbacher |
| 12:30 pm | Lunch Break | |||
| 01:00 pm | ||||
| 01:30 pm | Elevator Pitch Marro.ws & SnipClip & twidox & Komparable & GutscheinSpezialist & Hoist & Jakaya & piipl & Kimengi, Moderation: Paul Jozefak, Neuhaus Partners | Winners Hour Neptun Crossmedia Award, Moderator: Harald Kratel, Parship | Emerging Social Behaviors on the Web, Including Microblogging Jyri Engeström, Google & Chris Messina, Moderator: Robin Wauters, TechCrunch | Kostenlos und keine Zukunft Klaus Madzia, Aktuell Medien, Moderation: Thomas Knüwer, Handelsblatt |
| 02:00 pm | When Money talks Jeff Jarvis, BuzzMachine & Umair Haque, Havas Media Lab, Moderator: Paul Jozefak, Neuhaus Partners | Social Media - Your biggest Nightmare or your wildest Dream? Gary Hoff, Sapient Interactive, Moderator: Laurent Burdin, SinnerSchrader | From Zero to Cloud in 30 minutes Simone Brunozzi, Amazon moderated by Robert Lang, result | Start-up Presentations Qeep, Christian Schulte & Mendeley, Victor Henning & Styleranking, Daniel Schaffeld, Moderation: Christian Nagel, Earlybird |
| 02:30 pm | The Power of Pull - How to become Digitally Discoverable Steve Rubel, Edelman, Moderation: Stowe Boyd, /Message | Customers Talking Darius Miranda, Wells Fargo, Moderator: Laurent Burdin, SinnerSchrader | Open Media Ian Forrester, BBC Backstage & Robert Amlung, ZDF, Moderator: Mercedes Bunz , Tagesspiegel.de | Start-up Presentations My Name is E, Renato Valdes Olmos & Mloovi, Mike Robinson & Bonartisan, Jean-Luc Meyer, Moderation: Harald Ebrecht, Acton Capital |
| 03:00 pm | Coffee Break | |||
| 03:30 pm | Enterprise 2.0 Kevin Eyres, LinkedIn & Willms Buhse, doubleYUU | Scout24: Brand Development in the Interactive Age Nadja Julich, Scout24 & Matthias Schrader, SinnerSchrader, Moderator: Dirk Kunde, Textkunde | What's a brand to do? Meeting the Needs of 21st Century Customers in the Age of the Social Web. Chris Heuer, Social Media Club & Chris Messina, Vidoop, Moderator: Boris Veldhuijzen van Zanten, The Next Web | Start-up Presentations Welike.com, Björn Mathes & Younect, Martin Gaedt & Sofatutor, Stephan Bayer, Moderation: Mike Butcher, TechCrunch UK |
| 04:00 pm | Open Enterprise 2009: What our Research suggests about the Share Economy Stowe Boyd, /Message, Moderation: Nicole Simon | Next Generation Payment Sven Horlemann & Doris Jung, Deutsche Telekom, Moderation: Laurent Burdin, SinnerSchrader | The Social Media Revolution: Audience Networks, Community, and Brand Building Jeremy Allaire, Brightcove & Axel Schmiegelow, sevenload, Moderator: Boris Veldhuijzen van Zanten, The Next Web | Start-up Presentations Skobbler, Philipp Kandal & yiid, Marco Ripanti & Mobypicture, Mathys van Abbe, Moderation: Ralf Belusa, Zanox |
| 04:30 pm | Let All Things be Connected Rafi Haladjian, Violet, Moderator: Konstantin Guericke | Edelwiser: Co-Creation and Off-/Online Community Management for Sustainable Customer Relationships Paul Blazek, Web Innovation Institute & Erwin Werdenigg, Edelwiser moderated by Stephan Uhrenbacher | How to get Funding in 2009 and how to survive without Additional Funding Andreas Schlenker, Partech International & Alexander Ljung, SoundCloud, Moderator: Robert Lang, Result | Start-up Presentations MyMusic, Kaweh Kalirad & Mobilinga, Matthias Kose & Tagcrumbs, Sascha Konietzke, Moderation: Alexander Becker, Meedia |
| 05:00 pm | Coffee Break | |||
| 05:30 pm | Who wins? Where, when and how? Stefan Groß-Selbeck, Xing & Kevin Eyres, LinkedIn & Markus Berger-de León, StudiVZ, Moderator: Axel Schmiegelow, sevenload | Kreativität 2.0 Matthias Schmidt, Scholz & Friends, Moderation: Sascha Martini, Neue Digitale / Razorfish | Rockbandism or 'Why every Company should be a Rockband' Henriette Weber, Toothless Tiger, Moderator: Bahne Carstensen | Start-up Presentations Sones, Alexander Oelling & Mentory, Natasha Friis Saxberg & Babbel, Markus Witte & Plista, Christian Laase, Moderation: Patrick Bernau, FAZ |
| 06:00 pm | Keynote: Sharing Creativity - Great Conductors of the Age of the Net Itay Talgam, Maestro Program, Moderator: Monique van Dusseldorp | |||
| 06:30 pm | Closing Remarks Matthias Schrader, SinnerSchrader | |||
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